Corporate videos are a multifaceted tool for businesses, encompassing elements like mission statements, team introductions, and product showcases. They differ from brand videos in their focus on the company’s operations and values. Crafting these videos requires a clear brief, strategic planning, and understanding the pricing model.

What is in a corporate video?

1. Branding and company information: Corporate videos feature branding elements such as the company logo, color scheme, and tagline to reinforce brand identity. They may also provide information about the company’s history, mission, and values, establishing a foundation for the video’s messaging.
2. Product or service highlights: Corporate videos showcase the company’s products or services, highlighting their features, benefits, and unique selling points. This helps promote the offerings to the target audience and generate interest.
3. Testimonials and success stories: Including testimonials or success stories from satisfied customers or clients adds credibility and authenticity to the corporate video. These personal experiences showcase the positive impact of the company’s products or services.
4. Employee interviews or company culture showcases: Corporate videos may feature interviews with employees, providing insights into the company culture, values, and work environment. This humanizes the company and creates a personal connection with the audience.

How to create a corporate video?

1. Plan and develop the video concept: Begin by planning and developing the video concept, keeping the end goal in mind. Define the purpose, target audience, and key message of the video to ensure a clear vision.
2. Write a detailed script: Craft a script that outlines the dialogue, visuals, and sequence of the video. The script serves as a guide for the production process, ensuring a cohesive narrative and effective communication of the message.
3. Cast suitable participants: Determine the actors or participants needed for the video and select individuals who align with the desired message and tone. This ensures that the video effectively conveys the intended message.
4. Film the video: Execute the production phase by capturing the footage according to the script and storyboard. Set up the necessary equipment, lighting, and audio, and direct the actors or participants to bring the script to life.
5. Edit and post-produce the footage: Enhance the footage through editing and post-production processes. Add graphics, music, sound effects, and any necessary enhancements to create a polished and engaging corporate video.

What is the difference between brand video and corporate video?

1. Brand Video: A brand video aims to build brand awareness, share the brand story, and communicate the brand’s values and personality. It establishes an emotional connection with the audience and creates a positive perception of the brand. Brand videos focus on long-term brand-building goals and target a wide range of stakeholders.
2. Corporate Video: A corporate video promotes the company as a whole, including its products, services, values, and culture. It provides an overview of the company’s history, mission, achievements, and unique selling propositions. Corporate videos target various stakeholders, such as employees, investors, clients, and the general public.

How long should a corporate video be?

1. Engagement and attention span: Consider the average attention span and engagement levels of the target audience. Keeping the corporate video concise and focused helps maintain viewer interest and deliver the key message effectively.
2. Purpose and content: Evaluate the purpose of the video and the amount of information or storytelling needed to effectively convey the message. Different types of corporate videos may require different durations based on the depth of content.
3. Platform and context: Consider the platform where the video will be shared and the context in which it will be viewed. For example, social media videos may need to be shorter for optimal engagement, while longer durations may be suitable for internal training or educational videos.

How much should I charge for a corporate video?

1. Project scope: Assess the complexity and requirements of the corporate video project, including factors such as video length, production quality, visual effects, animations, and additional services. These elements contribute to the overall production cost.
2. Production resources: Consider the costs associated with production resources, including the crew, equipment, location, talent, and post-production editing and effects. The level of production quality and resources required can influence the pricing.
3. Client budget and expectations: Discuss the client’s budget and expectations for the corporate video, considering the value the video will bring to their business. Align the pricing with the client’s budget and the level of service and quality expected.
4. Market rates: Research industry standards and market rates for corporate video production in your region. This can provide a benchmark for pricing your services and ensure competitive pricing.

How do you write a corporate video brief?

1. Project Overview: Provide an overview of the project, including the company background, purpose of the video, and any specific requirements or constraints that need to be considered.
2. Define Objectives: Clearly state the objectives and goals of the video. Identify what you want to achieve through the video, such as increasing brand awareness, promoting a product or service, or educating the audience.
3. Identify the Target Audience: Understand the demographics, interests, and needs of the target audience. This helps tailor the content and messaging to effectively resonate with the intended viewers.
4. Determine the Key Message: Define the key message or main idea that you want to convey through the video. This should be a concise and impactful statement that aligns with the objectives and captures the attention of the target audience.
5. Specify Technical Requirements: Outline any specific technical requirements for the video production, including the desired video length, filming location, visual style, graphics, music, and any other specific elements that need to be included.

What is the purpose of company video?

1. Company Promotion and Corporate Communication: Company videos are instrumental in promoting the company’s products, services, values, and culture. They serve as a means of corporate communication, providing an overview of the company and its offerings.
2. Investor and Stakeholder Relations: Company videos play a crucial role in communicating with investors, shareholders, and stakeholders. They provide updates on financial performance, annual reports, and important company announcements, helping to inform and engage these key audiences.
3. Brand Identity Establishment: Company videos contribute to establishing and strengthening the brand identity. They showcase the brand’s values, mission, and unique selling propositions, creating a positive perception and connection with the audience.
4. Showcasing New Initiatives or Restructuring: Company videos can be used to highlight new initiatives, product launches, or restructuring within the company. They provide a platform to communicate important changes or updates to the target audience, ensuring transparency and engagement.

What is it called when you make videos for brands?

1. Video Marketing: Video marketing involves using video content to promote a brand, product, or service. It encompasses creating video assets and utilizing them in marketing strategies across various channels and formats to engage and reach the target audience.
2. Branded Video Content: Branded video content is specifically created to align with a brand’s identity and values. It includes videos that promote and showcase the brand, its products, or services. Branded video content helps establish and strengthen the brand’s presence and connection with the audience.
3. Brand Videos: Brand videos are a type of video content that focuses on promoting a brand, company, product, or service. These videos are often short, highly-produced, and aim to capture the essence of the brand, creating a positive perception and emotional connection with the audience.