Product videos and brand videos serve distinct purposes within the marketing landscape: the former focuses on the features and benefits of a product, while the latter builds the overall image and values of a brand. With the right approach, even at home, one can create compelling videos to launch and advertise products effectively.

What is the difference between brand video and product video?

1. Brand Videos: Brand videos are created to familiarize viewers with a company’s image, values, and brand identity. These videos often showcase the company’s story, culture, or customer testimonials. They aim to create an emotional connection with viewers and build brand awareness and loyalty.
2. Product Videos: Product videos, on the other hand, focus on highlighting the features, benefits, and usage of a specific product or service. These videos aim to educate viewers about the product’s value proposition, address customer pain points, and persuade them to make a purchase. Product videos provide a visual and interactive experience that showcases the product’s unique selling points.

How to make product videos free?

1. Online Video Makers: Platforms like Canva, Animoto, FlexClip, InVideo, and Vimeo Create offer free product video maker tools. These platforms provide user-friendly interfaces, pre-designed templates, drag-and-drop editing features, and customizable elements. They allow businesses to create visually appealing product videos without the need for advanced video editing skills.
2. Video Editing Software: Advanced video editing software such as OBS Studio, Camtasia, or ScreenFlow can be used to create product videos with more control and customization options. While these software may require a learning curve, they provide advanced editing capabilities for businesses looking to achieve more professional results.
3. Cost-effective Solutions: By utilizing these free tools and software, businesses can create compelling product videos without incurring additional costs. This allows for greater flexibility in marketing budgets and the ability to allocate resources to other areas of the business.

How do you structure a product video?

1. Keep it simple: Avoid using complex language or technical jargon in the script. Keep the messaging straightforward and easy to understand, ensuring that viewers can grasp the key points quickly.
2. Note action points: A product video should go beyond simply talking about the product. Incorporate action points that showcase the product in use, highlight key features, or demonstrate the product’s value proposition. This helps engage viewers and keeps them interested throughout the video.
3. Consider the audience and context: Tailor the script to resonate with your target audience and the platform where the video will be shared. Understand your viewers’ preferences, needs, and pain points to create content that speaks directly to them.
4. Write it all down: Creating a script helps provide structure and organization to the product video. Outline the key points, messaging, and desired actions you want viewers to take. This ensures that the video flows smoothly and effectively communicates the product’s unique selling points.

How to advertise a product in video?

1. Understand the target audience: Identify the characteristics, needs, and preferences of your target audience. This helps tailor the messaging and visuals to resonate with them and capture their attention.
2. Showcase the product: Clearly demonstrate the product’s features, functionality, and unique selling points. Show how it solves a problem or meets a specific need that your target audience has.
3. Tell a compelling story: Craft a narrative that engages viewers emotionally and connects them with the product. Share real-life examples, testimonials, or scenarios that demonstrate how the product can positively impact their lives.
4. Emphasize the benefits: Highlight the value and benefits that the product offers. Clearly communicate how it can improve the viewer’s life, solve their problems, or fulfill their desires. Focus on the outcomes and transformations that the product can deliver.

How to shoot a product video at home?

1. Pre-plan the scenes: Visualize the shots you want to capture and create a shot list. Consider the key features and angles you want to showcase to effectively highlight the product’s unique selling points.
2. Ensure proper lighting: Use natural light or artificial lighting sources to illuminate the product effectively. Avoid harsh shadows or overexposure by experimenting with different lighting setups and angles.
3. Choose a suitable backdrop: Select a clean and uncluttered background that complements the product. Consider using a plain backdrop, a clean tabletop, or creating a simple setup that enhances the product’s visual appeal.
4. Use stable camera support: Keep the camera steady by using a tripod or stable surface. This helps maintain a professional look and prevents shaky footage.
5. Capture close-up shots: Showcase the product’s details and features by capturing close-up shots from different angles. Highlight any unique selling points or intricate design elements that set the product apart.

How to make a product video online?

1. Animoto: Utilize Animoto’s platform to create product videos by selecting a template and uploading product photos. Customize the video with colors, fonts, and music to match your brand, and share the final video with potential customers.
2. Canva: Canva offers a product video maker tool that allows businesses to upload assets and create stunning product videos. Customize the video with colors, fonts, and other elements to align with your brand identity and messaging.
3. InVideo: InVideo provides an online product video maker that allows businesses to create professional product videos. Utilize their templates, personalize the video with your product assets and branding, and customize it to meet your specific requirements.

How do I launch a product video?

1. Plan and prepare: Define the goal of the product video and identify the target audience. Craft a compelling script that effectively communicates the product’s features, benefits, and unique selling points.
2. Choose the right platform: Select the platform(s) where you will launch the product video based on your target audience’s preferences and behaviors. Consider social media platforms, your website, email marketing campaigns, or other channels that align with your target audience’s habits.
3. Promote the video: Build anticipation and excitement by teasing the launch of the product video through social media posts, email newsletters, or other marketing channels. Leverage influencers or brand ambassadors to help spread the word and generate interest.
4. Monitor and engage: Once the video is launched, monitor its performance and engage with viewers who comment or share the video. Respond to inquiries, address feedback, and encourage viewers to take the desired action, such as making a purchase or sharing the video with their network.