Explainer Videos in 2024: Trends, Tips, and Future of Animation

Explainer Videos in 2024: Trends, Tips, and Future of Animation

Explainer videos are a powerful tool for conveying complex ideas in an engaging and accessible way. In 2024, the trend is towards shorter, more interactive, and personalized content. Let’s dive into the art of creating compelling explainer videos and explore the future of animation.

What is an example of an explainer video?

Product unboxing clips are an example of an explainer video that shows the audience how to assemble or configure a product. Explainer videos come in different forms and effectively communicate instructions or information to the viewers.
  1. Product Unboxing Clips: Product unboxing clips are a popular example of explainer videos that demonstrate how to assemble or configure a product.
  2. Various Forms: Explainer videos come in different forms, including animated videos, live-action videos, and screen recordings, to effectively communicate instructions or information.
  3. Instructional and Informative: Explainer videos serve the purpose of providing step-by-step instructions, explaining concepts, or conveying information in an engaging and easily understandable manner.

Explainer videos, such as product unboxing clips, are effective in demonstrating how to assemble or configure products. They come in various forms and serve the purpose of providing instructions or conveying information in an engaging and easily understandable manner.

What is the trend in explainer video in 2024?

The trend in explainer videos in 2024 is the rise of interactive videos. Interactive videos are taking the world of explainer videos by storm, offering a dynamic and engaging way for brands to connect with their audience. Viewers can actively participate in the video content, making it a truly immersive experience.
  1. Trend: Interactive Videos: In 2024, the trend in explainer videos is the rise of interactive videos that provide a dynamic and engaging way for brands to connect with their audience.
  2. Immersive Experience: Interactive videos offer viewers the opportunity to actively participate in the content, creating a more immersive and engaging experience.
  3. Enhanced Audience Engagement: By incorporating interactivity, explainer videos become more interactive and captivating, allowing brands to effectively convey their message and capture the audience’s attention.

In 2024, the trend in explainer videos is the rise of interactive videos, offering an immersive and engaging experience for viewers. By embracing interactivity, brands can enhance audience engagement and effectively communicate their message through explainer videos.

How do you make a good explainer video?

A good explainer video has a strong call to action, clearly stating what the intended audience should do after watching. It is focused on solving a specific problem, explaining the product or service, and highlighting why it is the solution. Keep the video concise, engaging, and informative, using visuals and storytelling techniques to captivate the audience.
  1. Strong Call to Action: Clearly state what you want your audience to do after watching the explainer video.
  2. Problem-Solving Focus: Address a specific problem and explain how your product or service provides the solution.
  3. Clear Explanation: Concisely explain your product or service, highlighting its key features and benefits.
  4. Engaging and Informative: Make the video captivating and informative, using visuals, animations, and storytelling techniques.
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By following the principles of a strong call to action, problem-solving focus, clear explanation, and engaging content, you can create a good explainer video that effectively communicates your message and captures the audience’s attention.

How long should an animated explainer video be?

Discover the optimal length for an animated explainer video.
How long should an animated explainer video be?

How long should an animated explainer video be?

  1. Ideal Length: An effective animated explainer video is typically between 60-90 seconds in length.
  2. Engaging and Retaining Attention: Shorter videos are generally more engaging and retain viewers’ attention, making them more effective in conveying the message.
  3. Clear Call to Action: Include a clear call to action at the end of the video to guide the audience towards the desired next step.

When creating an animated explainer video, aim for a length of 60-90 seconds to effectively engage and retain viewers’ attention. Keep the video concise and focused, and include a clear call to action at the end to guide the audience towards the desired next step.

What is the future of the animation industry in the coming decade?

The future of the animation industry in the coming decade is bright and full of exciting possibilities. Emerging technologies like 3D animation, AR, VR, AI, and blockchain will play a significant role in shaping the industry. Additionally, the industry is becoming less Hollywood-centric and more international, with a focus on adult-themed, narrative-driven animation.
  1. Emerging Technologies: Technologies like 3D animation, AR, VR, AI, and blockchain are set to shape the future of the animation industry, providing new creative possibilities and enhancing the production process.
  2. Integration of Virtual and Physical Elements: The integration of virtual and physical elements in filmmaking through technologies like virtual sets, AR, and VR will play a significant role in the future of animation and filmmaking.
  3. Industry Evolution: The animation industry is evolving to become less Hollywood-centric and more international, with a focus on adult-themed, narrative-driven animation.

The future of the animation industry in the coming decade holds exciting possibilities, with emerging technologies like 3D animation, AR, VR, AI, and blockchain driving innovation. The integration of virtual and physical elements in filmmaking, along with a shift towards adult-themed, narrative-driven animation, will shape the industry’s evolution.

What is trending on YouTube in 2024?

In 2024, trending topics on YouTube include Gametoons, Alltime, Chess YouTube, and Brawl Stars. These topics have experienced significant search growth, reflecting the interests and engagement of YouTube viewers.
  1. Gametoons: Gametoons has emerged as a trending topic on YouTube, capturing the interest of gaming enthusiasts and experiencing significant search growth.
  2. Alltime: Alltime is another trending topic on YouTube, attracting viewers with its captivating content and witnessing notable search growth.
  3. Chess YouTube: Chess YouTube has gained popularity as a trending topic, reflecting the growing interest in chess and the engaging content available on the platform.
  4. Brawl Stars: Brawl Stars, a popular mobile game, has become a trending topic on YouTube, drawing the attention of gamers and experiencing increased search interest.
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In 2024, YouTube viewers are engaging with trending topics such as Gametoons, Alltime, Chess YouTube, and Brawl Stars. These topics have seen significant search growth, reflecting the dynamic nature of YouTube and the diverse interests of its audience.

What is the best software for explainer videos?

The best software for explainer videos includes Adobe Express, Powtoon, VideoScribe, Vyond, Raw Shorts, Biteable, and Wideo. These software options offer a variety of features and templates to create animated, whiteboard, or other types of explainer videos, catering to different needs and preferences.
  1. Adobe Express: Adobe Express provides a range of explainer video templates, making it an excellent choice for creating professional-looking explainer videos.
  2. Powtoon: Powtoon is an online explainer video maker that offers a user-friendly interface and a wide selection of templates for creating engaging videos.
  3. VideoScribe: VideoScribe specializes in whiteboard explainer videos, providing a unique and visually appealing style for conveying information.
  4. Vyond: Vyond is known for its animated explainer videos, offering a comprehensive set of features and customization options.
  5. Raw Shorts: Raw Shorts stands out with its AI-powered video editing capabilities, enabling users to create professional explainer videos with ease.
  6. Biteable: Biteable is a user-friendly explainer video software that offers a wide range of templates and customization options.
  7. Wideo: Wideo is a great option for beginners, providing an easy-to-use interface and a variety of templates for creating explainer videos.
The best software for creating explainer videos depends on individual needs and preferences. Adobe Express, Powtoon, VideoScribe, Vyond, Raw Shorts, Biteable, and Wideo are among the top software options, each offering unique features and templates to create engaging and professional explainer videos.

Are explainer videos profitable?

Explainer videos can be profitable by attracting and engaging the audience, resulting in higher conversion rates and increased profitability. Even small increases in conversion rates can make a big difference to profitability, as demonstrated by companies like Dropbox that saw a 10% increase in conversions after adding an explainer video.
  1. Boost in Conversion Rates: Explainer videos have the potential to boost conversion rates, resulting in increased profitability for businesses.
  2. Audience Engagement: By attracting and engaging the audience with compelling visuals and clear messaging, explainer videos can effectively communicate the value of a product or service, driving conversions.
  3. Return on Investment (ROI): Adding an explainer video to marketing efforts can provide a significant return on investment, as demonstrated by companies that have seen increases in conversions and revenue after incorporating explainer videos.

Explainer videos have the potential to be profitable by attracting and engaging the audience, driving higher conversion rates, and increasing revenue. By effectively communicating the value of a product or service, explainer videos can provide a significant return on investment and contribute to the overall profitability of a business.

Is Powtoon really free?

Powtoon is a free online video maker where you can create videos anytime, anywhere. Basic features, including creating a Powtoon, uploading it to YouTube, and sharing it with others, are completely free.
  1. Free Online Video Maker: Powtoon provides a free platform for creating videos online, allowing users to create videos anytime and anywhere.
  2. Basic Features: Powtoon offers a range of basic features that are completely free, including creating a Powtoon, uploading it to YouTube, and sharing it with others.
  3. Easy Access: With Powtoon’s free option, users can easily access the platform and start creating professional videos without any cost.
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Powtoon is a free online video maker that allows users to create videos anytime and anywhere. With basic features available at no cost, including creating and sharing videos, Powtoon provides an accessible platform for creating professional videos without any financial investment.

Is there a free animated explainer video maker without watermark?

To produce a video explainer without watermarks and ads, choose CapCut. You’ll never be asked for a credit card or charged for using a premium sticker. All of CapCut’s exciting features, including animated text, preset templates, and subtitle generator, are free to use.
  1. CapCut: CapCut is a free explainer video maker that allows users to produce videos without watermarks or ads. It offers features like animated text, preset templates, and subtitle generation at no cost.
  2. No Credit Card Required: CapCut ensures users are not asked for credit card information and are not charged for using premium features.
  3. Free and Exciting Features: Enjoy all of CapCut’s exciting features, including animated text, preset templates, and subtitle generation, without any charges.
CapCut is a free explainer video maker that enables users to create videos without watermarks and ads. With a range of exciting features available at no cost, such as animated text, preset templates, and subtitle generation, CapCut offers a free and convenient solution for creating animated explainer videos.

Is animated mean anime?

No, the term ‘animated’ does not mean the same as ‘anime.’ Outside of Japan and in English, anime refers specifically to animation produced in Japan. However, in Japan and Japanese, anime is a term that describes all animated works, regardless of style or origin.
  1. Anime Definition: Anime refers specifically to animation produced in Japan, as understood outside of Japan and in English.
  2. Japanese Perspective: In Japan and Japanese, anime is a term that encompasses all animated works, regardless of their style or country of origin.
  3. Cultural Context: The term ‘animated’ refers to any form of animation, while ‘anime’ specifically denotes animation from Japan, highlighting the cultural and linguistic differences in how the term is used.
While the term ‘animated’ is a broad term encompassing all forms of animation, ‘anime’ refers specifically to animation produced in Japan when considered outside of Japan and in English. Understanding the cultural and linguistic context helps clarify the distinction between the two terms.

Why use an explainer video?

An explainer video grabs the viewer’s attention with one to two minutes of content explaining a product, business, or idea. It answers basic questions, provides a visual and engaging experience, and offers a compelling alternative to reading text content on a website.
  1. Attention-Grabbing: Explainer videos capture the viewer’s attention by presenting concise and engaging content that explains a product, business, or idea.
  2. Answering Basic Questions: Explainer videos provide answers to basic questions, offering a clear understanding of the product or service being promoted.
  3. Visual and Engaging: Using visuals, animations, and storytelling techniques, explainer videos create a visually appealing and interactive experience for the audience.
  4. Alternative to Text: Explainer videos offer a compelling alternative to reading text content on a website, making it easier for viewers to digest information.

Explainer videos are effective marketing tools that grab the viewer’s attention, answer basic questions, and provide a visual and engaging experience. By offering a compelling alternative to reading text content, explainer videos enhance understanding and captivate the audience, making them a valuable asset in marketing strategies.