Explainer Videos: Trends, Effectiveness & Creation Insights

Explainer videos remain a vital marketing tool in 2024, offering a concise and engaging way to communicate complex ideas. Let’s explore the process and effectiveness of creating these animated masterpieces.

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Are explainer videos still a thing?

Explainer videos are still a popular tool for businesses. They are easier to understand than written content and can effectively convey complex messages within a short amount of time. Explainer videos leverage the power of visual information, which humans process much faster than text.

Easier to Understand: Explainer videos are popular because they are easier to understand than written content, allowing businesses to effectively convey their message in a concise and engaging manner.
Efficient Communication: Explainer videos can convey complex messages within a short amount of time, leveraging the power of visual information that humans process much faster than text.
Engaging and Memorable: The visual and auditory elements of explainer videos make them engaging and memorable, helping businesses leave a lasting impression on their audience.

Explainer videos remain a valuable tool for businesses as they offer an easier-to-understand and efficient way to convey complex messages. By leveraging the power of visual information, explainer videos engage and leave a lasting impression on the audience, making them a relevant and effective marketing tool in today’s digital landscape.

How long does it take to animate an explainer video?

The time it takes to create an animated explainer video depends on factors such as the length and complexity of the video. On average, professionals may take 2-6 weeks to produce a 1-minute animated explainer video.

Factors Affecting Time: The length and complexity of the explainer video are key factors that determine the time required for animation.
Average Time Frame: Professionals typically take 2-6 weeks to produce a 1-minute animated explainer video, considering the various stages of animation production.
Tailored Production: The time needed for animation can vary depending on the specific requirements and intricacy of the project.

The time required to animate an explainer video depends on factors such as video length and complexity. On average, professionals may spend 2-6 weeks to produce a 1-minute animated explainer video, ensuring the quality and attention to detail necessary for an engaging end product.

How long should an explainer video last?

The ideal length for an explainer video on your website is between 60 and 120 seconds. You can extend it up to 180 seconds if you have more information to convey. The goal is to ensure viewer engagement and encourage them to act on your call to action.

Ideal Duration: An explainer video on a website should ideally last between 60 and 120 seconds, capturing viewers’ attention and delivering the core message effectively.
Extended Duration: If there is more information to convey, the video can be extended up to 180 seconds, striking a balance between providing valuable content and maintaining viewer engagement.
Viewer Engagement and Call to Action: The goal is to ensure viewer engagement throughout the video and motivate them to take action based on the provided information.

To create an effective explainer video, aim for a duration between 60 and 120 seconds, capturing viewers’ attention and delivering the message concisely. If necessary, the video can be extended up to 180 seconds to cover additional content. The key is to maintain viewer engagement and encourage them to act upon the call to action presented in the video.

What is the best explainer video maker?

The best explainer video maker options include Animaker, Biteable, Toonly, Renderforest, Powtoon, and Vyond. These software options offer a range of features and templates to create animated and live-action explainer videos, catering to different needs and preferences.

Animaker: Animaker is a versatile software that allows beginners and experienced video editors to create animated and live-action explainer videos, sharing product functionality with the world.
Biteable: Biteable offers a user-friendly interface and a wide selection of templates for creating engaging explainer videos.
Toonly: Toonly specializes in animated explainer videos, providing an intuitive platform for creating captivating visuals.
Renderforest: Renderforest offers a comprehensive set of features and customization options for creating professional explainer videos.
Powtoon: Powtoon is known for its online explainer video maker, offering a range of features and templates to create engaging videos.
Vyond: Vyond provides modern templates and endless options for creating animated explainer videos.

The best explainer video maker depends on individual needs and preferences. Animaker, Biteable, Toonly, Renderforest, Powtoon, and Vyond are among the top software options, each offering unique features and templates to create engaging and professional explainer videos.

How long should I animate a day?

The time it takes to animate can vary depending on factors such as the type of animation and the specific project. For game animation, the normal range is between 5-10 seconds per day or 25-50 seconds per week. However, factors such as the complexity of the animation, importance of the scene, and time constraints can affect the daily animation output.

Animation Speed: For game animation, the normal range is between 5-10 seconds per day or 25-50 seconds per week.
Factors Affecting Speed: The complexity of the animation, importance of the scene, and time constraints can impact the daily animation output.
Varied Animation Times: The time it takes to animate can vary depending on the type of animation and the specific project.

The time it takes to animate a day can vary depending on factors such as the complexity of the animation, importance of the scene, and time constraints. For game animation, the normal range is between 5-10 seconds per day or 25-50 seconds per week. It is important to consider these factors when estimating the time required for animating a day.

Is it hard to animate a video?

Creating animation videos can be both challenging and rewarding. It requires a combination of technical skills, creativity, and patience. Animators need to master specialized software, understand the principles of animation, and have strong drawing and illustration abilities.

Technical Skills: Animating a video involves using specialized software, which requires learning and mastering technical skills.
Creative Thinking: Animators need to think creatively to bring characters and objects to life through movement and storytelling.
Patience and Perseverance: Animating a video requires patience and perseverance, as it can be a time-consuming process that requires attention to detail and multiple iterations.

Animating a video can be a challenging yet rewarding endeavor. It requires a combination of technical skills, creative thinking, and patience. Animators must master specialized software, think creatively, and maintain patience and perseverance throughout the process. The end result is a visually captivating and engaging animated video.

How long does it take to make a 5 minute 2D animation?

The production timeline for a 5-minute 2D animation can range from approximately 4 to 6 months, depending on the complexity of the project, the size of the production team, and the specific requirements of the animation.

Production Timeline: The time required to create a 5-minute 2D animation can vary depending on various factors.
Average Duration: On average, it can take approximately 4 to 6 months to complete a 5-minute 2D animation, considering factors such as project complexity and team size.
Factors Affecting Timeline: The size of the production team, complexity of the project, and specific requirements of the animation can influence the overall timeline.

Creating a 5-minute 2D animation typically requires a production timeline of approximately 4 to 6 months. The duration can vary based on factors such as project complexity, team size, and specific animation requirements. Adhering to a well-planned timeline ensures the successful completion of the animation within the desired timeframe.

How much is a 60 second explainer video?

On average, for a 60-second video, you might expect to pay anywhere from $1,000 to $25,000 or more. The price range depends on your specific project requirements and the quality of animation you’re aiming for.

Price Range: The cost of a 60-second explainer video can vary significantly, ranging from $1,000 to $25,000 or more.
Project Requirements: The specific requirements of your project, such as animation complexity and desired quality, can influence the overall cost.
Quality of Animation: The price range will depend on the level of animation quality you aim to achieve.

Creating a 60-second explainer video can range in cost from $1,000 to $25,000 or more, depending on project requirements and the desired quality of animation. Factors such as animation complexity and the level of quality you aim to achieve will influence the overall cost. It’s important to consider your specific project needs when budgeting for an explainer video.

Are explainer videos still effective?

Explainer videos are still an effective choice for brands to get their message across. They enable brands to creatively communicate stories and services, attracting audiences in an engaging way that can increase conversions and user interaction.

Engaging Communication: Explainer videos provide an engaging way for brands to communicate stories and services creatively.
Audience Attraction: Explainer videos attract audiences by presenting information in a visually appealing and engaging manner.
Increased Conversions: The engaging nature of explainer videos can lead to increased conversions and user interaction.

Explainer videos continue to be an effective choice for brands to convey their messages. By creatively communicating stories and services, explainer videos attract audiences and increase conversions and user interaction. Their visually appealing and engaging nature makes them a valuable tool in marketing strategies.

Why are explainer videos so popular?

Explainer videos are popular because they are easier to understand than written content. Humans digest visual information 60,000 times faster than text, allowing explainer videos to convey complex messages within a short amount of time effectively.

Easier Understanding: Explainer videos are popular because they are easier to understand than written content, leveraging the human brain’s faster processing of visual information.
Efficient Communication: Explainer videos effectively convey complex messages within a short amount of time, making them a preferred choice for businesses and viewers.
Visual Appeal: The combination of visuals, animations, and storytelling techniques in explainer videos makes them visually appealing and engaging.

Explainer videos have gained popularity due to their ease of understanding compared to written content. By leveraging the faster processing of visual information by the human brain, explainer videos efficiently convey complex messages within a short amount of time. Their visual appeal and engaging nature make them a preferred choice for businesses and viewers alike.

How to make animated explainer videos for free?

You can make animated explainer videos for free using platforms like Canva, Animaker, Powtoon, Adobe Express, and Wideo. These user-friendly tools provide customizable templates and allow you to create engaging explainer videos without any cost.

Canva: Canva offers a free platform where you can create explainer videos by choosing a template and customizing it according to your needs.
Animaker: Animaker provides a user-friendly interface and a wide range of tools to create animated explainer videos from scratch or using templates.
Powtoon: Powtoon is a popular platform that offers a free option to create animated explainer videos with customizable templates and a user-friendly interface.
Adobe Express: Adobe Express allows you to create explainer videos for free by starting with a template and customizing it to your needs.
Wideo: Wideo provides an online platform for creating explainer videos easily, either from scratch or using a template.

Creating animated explainer videos for free is possible using platforms like Canva, Animaker, Powtoon, Adobe Express, and Wideo. These user-friendly tools offer customizable templates and allow you to create engaging explainer videos without any cost. Explore these platforms to bring your ideas to life and create professional-looking animated explainer videos.

What is better than Animaker?

Some popular alternatives to Animaker include Powtoon, Vyond, Adobe Animate, Canva, Doodly, Renderforest, Moovly, VideoScribe, Raw Shorts, and Blender. These software options offer a range of features and functionalities for creating animated videos, providing users with a variety of choices.

Powtoon: Powtoon is a popular alternative to Animaker, offering a wide range of features and templates for creating animated videos.
Vyond: Vyond provides a user-friendly interface and customizable options for creating professional animated videos.
Adobe Animate: Adobe Animate is a powerful software alternative that allows users to create interactive and engaging animated videos.
Canva: Canva offers a range of design tools, including animated templates, to create visually appealing and animated videos.
Doodly: Doodly specializes in creating whiteboard-style animated videos, making it a unique alternative to Animaker.
Renderforest: Renderforest provides customizable templates and a user-friendly interface for creating animated videos.
Moovly: Moovly offers a comprehensive set of features and tools for creating animated videos with ease.
VideoScribe: VideoScribe focuses on whiteboard-style animated videos, providing a simple and intuitive platform for creating engaging content.
Raw Shorts: Raw Shorts offers a range of customizable templates and an easy-to-use interface for creating professional animated videos.
Blender: Blender is a powerful open-source software that allows for advanced customization and animation capabilities.

Several alternatives to Animaker exist for creating animated videos. Powtoon, Vyond, Adobe Animate, Canva, Doodly, Renderforest, Moovly, VideoScribe, Raw Shorts, and Blender are among the popular options available. These software alternatives offer a range of features and functionalities to cater to different user preferences and requirements in creating animated videos.