Unlocking Animation: Explainers, Storytelling & Techniques

Unlocking Animation: Explainers, Storytelling & Techniques

Exploring the world of animation, we’ll discover what makes an effective explainer, the role of storyboards, and the art of storytelling. Let’s unlock the secrets of creating compelling animated content.

What is an animated explainer?

An animated explainer video gives you an opportunity to make your potential customers understand what your product or services are and how they solve problems. Not only does it use an audio and visual message to share your ideas more effectively, but it also significantly boosts retention.
  1. Effective Communication: An animated explainer video is designed to help potential customers understand the product or services being offered and how they address specific problems.
  2. Audio-Visual Engagement: By utilizing both audio and visual elements, an animated explainer video effectively communicates ideas and messages in a more engaging and memorable way.
  3. Information Retention: The combination of audio and visual elements in an animated explainer video significantly improves information retention and enhances the understanding and recall of key messages.

An animated explainer video is a powerful tool that enables businesses to effectively communicate the value of their product or services to potential customers. By utilizing audio and visual elements, it engages viewers and enhances information retention, making it an effective means of sharing ideas and driving engagement.

What are animated storyboards called?

An animatic, also known as an animated storyboard, is a sequence of images played in sequence, often with a soundtrack. It brings the static storyboard to life by incorporating movement and timing, providing a visual representation of the narrative.
  1. Animatic: An animatic is an animated version of a storyboard, where the series of images from the storyboard are played in sequence, often accompanied by a soundtrack.
  2. Visual Representation: An animatic serves as a visual representation of the storyboard, incorporating movement and timing to bring the static images to life.
  3. Conveying Narrative: By adding movement and timing, animatics enhance the understanding of the intended narrative and help stakeholders visualize the final animated product.
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Animated storyboards are commonly referred to as animatics. An animatic is an animated version of a storyboard, bringing the static images to life by incorporating movement and timing. It serves as a visual representation of the narrative and helps stakeholders better understand the intended animation.

How to be a good explainer?

To be a good explainer, work on becoming a better listener by asking questions and then tailoring your explanation to match the understanding. Use clear and simple language, avoiding jargon, and ensure that your explanation is accessible to the listener.
How to be a good explainer?

How to be a good explainer?

  1. Active Listening: Improve your listening skills by actively engaging with the listener and asking questions to understand their level of understanding.
  2. Tailor Your Explanation: Adapt your explanation to match the listener’s understanding, using clear and simple language to ensure clarity and comprehension.
  3. Avoid Jargon: Steer clear of technical or industry-specific jargon, and instead, use language that is accessible and easily understood by the listener.
To become a good explainer, it is important to actively listen, tailor your explanation to match the listener’s understanding, and use clear and simple language. By focusing on effective communication and avoiding jargon, you can effectively convey your message and ensure that your explanation is accessible and easily understood by others.

How do you make an explainer?

To make an explainer video, you can use online tools like Canva, Adobe Express, Powtoon, or Biteable. Choose a template or start from scratch, customize the video with text, illustrations, and animations, add a voice-over, and export the finished video.
  1. Choose a Platform: Select an online tool like Canva, Adobe Express, Powtoon, or Biteable to create your explainer video.
  2. Customize the Video: Use templates or start from scratch, and customize the video by adding text, illustrations, shapes, icons, and animations.
  3. Add a Voice-Over: Include a voice-over or narration to explain the content and guide the viewer through the video.
  4. Edit and Arrange: Arrange the elements in a logical sequence, edit the timing and transitions, and ensure a coherent and engaging narrative.
  5. Preview and Adjust: Preview the video and make any necessary adjustments to the timing, visuals, or audio.
  6. Export or Save: Once satisfied, export or save the video in the desired format for sharing or distribution.
Creating an explainer video is made easy with online tools like Canva, Adobe Express, Powtoon, or Biteable. These platforms provide templates, customization options, and intuitive interfaces to help you create engaging explainer videos. Follow the step-by-step process of choosing a platform, customizing the video, adding a voice-over, editing and arranging the elements, previewing and adjusting, and finally exporting or saving the finished video.

Do animators make storyboards?

In animation studios, storyboards are typically created by professional storyboard artists. However, animators can also create storyboards as part of their job responsibilities. Storyboards serve as a visual blueprint for animators, helping them plan and visualize the sequence of shots and actions in the animation.
  1. Storyboard Creation: In animation studios, storyboards are primarily created by professional storyboard artists.
  2. Animator Involvement: However, animators can also be involved in creating storyboards as part of their job responsibilities.
  3. Visual Blueprint: Storyboards serve as a visual blueprint for animators, helping them plan and visualize the sequence of shots and actions in the animation.
While storyboards are typically created by professional storyboard artists in animation studios, animators can also be involved in the storyboard creation process. Storyboards serve as a visual blueprint for animators, assisting them in planning and visualizing the sequence of shots and actions in the animation. The collaboration between storyboard artists and animators ensures a cohesive and well-executed animation production.

What is storytelling in animation?

Storytelling in animation is more than just aesthetics; it is a language in itself. The power of a well-crafted visual narrative lies in its ability to evoke emotions, convey information, and immerse the audience in the animator’s world.
  1. Beyond Aesthetics: Storytelling in animation goes beyond visual aesthetics and is considered a language in itself.
  2. Emotional Impact: A well-crafted visual narrative has the power to evoke emotions and create a connection with the audience.
  3. Conveying Information: Storytelling in animation is a powerful tool for conveying information and delivering messages effectively.
Storytelling in animation is more than just the visual aesthetics. It is considered a language in itself, enabling animators to evoke emotions, convey information, and immerse the audience in their created world. A well-crafted visual narrative has the power to captivate and engage viewers, making storytelling an essential aspect of the animation process.

What is animated drawing called?

Animated drawing is often referred to as traditional animation, classical animation, cel animation, or hand-drawn animation. In this technique, each frame of the animation is drawn by hand, resulting in the illusion of movement when played in sequence.
  1. Traditional Animation: Animated drawing is commonly referred to as traditional animation, emphasizing the hand-drawn nature of the technique.
  2. Classical Animation: The term classical animation is used to describe the art of hand-drawn animation, highlighting its historical significance and techniques.
  3. Cel Animation: Another term for animated drawing is cel animation, which refers to the process of creating animation on transparent sheets called cels.
  4. Hand-Drawn Animation: Hand-drawn animation is a descriptive term that emphasizes the manual creation of each frame in the animation.
Animated drawing is known by various terms such as traditional animation, classical animation, cel animation, or hand-drawn animation. These terms highlight the hand-crafted nature of the technique, where each frame is drawn by hand to create the illusion of movement. Whether referred to as traditional animation or hand-drawn animation, this technique holds a significant place in the history and artistry of animation.